American Eagle Outfitters\u2019 stock jumped nearly 20% on Monday after former President Donald Trump publicly praised the company\u2019s ad campaign featuring actress Sydney Sweeney, calling it \u201cfantastic\u201d and saying the jeans were \u201cflying off the shelves.\u201d<\/p>\n\n\n\n
Trump\u2019s support followed revelations that Sweeney, known for her roles in Euphoria<\/em> and The White Lotus<\/em>, is a registered Republican voter. The ad, which includes the phrase \u201cSydney Sweeney has great jeans,\u201d has sparked both support and criticism across social media.<\/p>\n\n\n\n Critics questioned the campaign\u2019s tone, while supporters\u2014including HBO\u2019s Bill Maher\u2014dismissed the backlash as overreaction. American Eagle defended the creative direction, stating, \u201cThis campaign is and always was about the jeans. Her jeans. Her narrative.\u201d<\/p>\n\n\n\n Despite the controversy, the attention has helped the brand regain investor confidence, with shares climbing to $12.61, pushing the retailer\u2019s market cap to $2.14 billion.<\/p>\n","protected":false},"excerpt":{"rendered":" American Eagle Outfitters\u2019 stock jumped nearly 20% on Monday after former President Donald Trump publicly praised the company\u2019s ad campaign featuring actress Sydney Sweeney, calling it \u201cfantastic\u201d and saying the jeans were \u201cflying off the shelves.\u201d Trump\u2019s support followed revelations that Sweeney, known for her roles in Euphoria and The White Lotus, is a registered […]<\/p>\n","protected":false},"author":2,"featured_media":2054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,23],"tags":[150,31,63],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-u-s","tag-sydney-sweeney","tag-trump","tag-u-s"],"yoast_head":"\n