BLOOMBERG: DEAL WOULD POWER SIRI WITH 1.2 TRILLION-PARAMETER MODEL
Apple is reportedly finalizing a deal to pay Google nearly $1 billion per year to integrate the Gemini AI model into Siri, according to a Bloomberg report published Tuesday.
The partnership would give Apple access to Google’s most advanced generative-AI system, allowing Siri to run on a version of Gemini with 1.2 trillion parameters, vastly expanding its conversational power and contextual understanding.
Executives familiar with the negotiations said the collaboration is designed to accelerate Apple’s lagging AI strategy, giving the iPhone’s voice assistant a boost in capabilities that could rival OpenAI’s ChatGPT and Anthropic’s Claude.
Sources told Bloomberg that the deal structure mirrors Apple’s existing agreement with Google for default search integration — an arrangement that has long been scrutinized by antitrust regulators but continues to generate billions in annual revenue for both companies.
Under the new contract, Apple would pay Google roughly $1 billion annually for access to Gemini’s enterprise-grade infrastructure and ongoing model updates. Industry analysts say the deal would mark the first large-scale licensing of a top-tier generative model between two major tech giants.
AI experts note that with Gemini powering Siri, Apple could finally bridge the gap between its on-device intelligence and cloud-based generative systems, offering real-time reasoning, memory, and multilingual responses.
The integration is expected to debut in 2026 iPhone and MacOS updates, pending regulatory clearance and internal testing. Neither Apple nor Google has commented publicly on the deal, but sources describe it as “imminent.”
If completed, the agreement could reshape the AI ecosystem — turning two longtime rivals into uneasy collaborators at the forefront of artificial intelligence.
