INNOVATIVE TEXTILE ACCESSORY BLURS THE LINE BETWEEN FASHION AND FUNCTION
Apple unveiled the iPhone Pocket on November 14, 2025, a textile accessory designed in collaboration with fashion icon Issey Miyake. Conceived as a “supplemental pocket,” it allows users to carry their iPhone visibly and accessibly over the body or attached to bags. The product quickly sold out in key markets, sparking debate on its price and design.
Apple’s latest release, the iPhone Pocket, is a knitted textile accessory intended to function as an additional carrying pocket for iPhone users. Designed collaboratively with Miyake Design Studio, the accessory uses a 3D-knitted construction that fits various iPhone models. Available in two versions—a short strap priced at $149.95 and a longer crossbody-style strap priced at $229.95—the product comes in multiple colors tailored to complement the iPhone’s existing palette.
The iPhone Pocket’s fabric content includes polyester, nylon, and polyurethane, designed to subtly reveal the device’s screen without fully removing it. The concept aims to blend technology, fashion, and experimentation in wearable tech, positioning the Apple accessory as both practical and a style statement.
Upon release in countries including the United States, United Kingdom, France, Japan, China, and Italy, the longer version sold out within hours, demonstrating strong demand despite mixed public reactions concerning pricing and function.
Experts view the iPhone Pocket as a potential indicator of Apple’s strategic direction towards wearable accessories that integrate technology with daily aesthetics. While some consumers see it as a luxury fashion item, others question its cost-effectiveness.
Despite polarized opinions, the rapid sell-out underscores Apple’s reputation for creating trends even with unconventional products. The iPhone Pocket may pave the way for further explorations into tech-wearables.
Customers can purchase the iPhone Pocket in select Apple Stores and online, with company specialists assisting buyers in matching colors and styles to their iPhone devices.
