HOME DEPOT SHIFTS FOCUS TO PROFESSIONAL CONTRACTORS AS LARGE DIY PROJECTS POSTPONED
Home Depot reported an 11% increase in online sales for the recent quarter but is facing market pressures due to customers delaying large do-it-yourself (DIY) projects. To maintain growth, the company is intensifying efforts to attract more business from professional contractors.
In its fiscal third quarter of 2025, Home Depot posted solid e-commerce growth with online sales rising by 11% compared to the prior year. This growth reflects the retailer’s investment in digital platforms and home delivery logistics, which have become central to its business model.
However, Home Depot acknowledged a slowdown in demand for large, expensive DIY home improvement projects. Many customers have postponed or scaled back these initiatives, creating headwinds in certain market segments.
In response, Home Depot is placing increased emphasis on expanding its professional contractor customer base. This segment has proven more resilient, with steady demand for supplies and commercial-grade products. The company aims to deepen relationships through targeted marketing, dedicated services, and tailored pricing.
Financial results show a mixed picture: overall revenue grew modestly, balancing the surge in online sales with softness in in-store transactions related to DIY consumer projects. Earnings per share remained stable, supported by cost controls and operational efficiencies.
Home Depot’s leadership stated that the company sees the professional segment as a key driver for future growth and profitability amid evolving market dynamics. Investments are ongoing to streamline contractor service channels and enhance product offerings.
Despite the deferral of several large-scale residential projects, Home Depot’s strategic focus on professionals and technology adaptation positions it well in a competitive retail environment.
The company continues monitoring consumer sentiment closely as economic and housing market factors influence homeowner renovation behaviors.
