Japanese brewer faces logistics delays and
reputational fallout after major security breach.
Asahi has confirmed a cyberattack that compromised data from 1.5 million customers and disrupted operations. Logistics delays are expected to stretch into February.
Japanese beverage giant Asahi has disclosed a cyberattack that exposed the personal data of approximately 1.5 million customers and disrupted parts of its supply chain. The company says it is working with cybersecurity experts and regulators to understand the full scope of the breach and prevent further damage.
The attack has already affected warehouse and distribution systems, prompting Asahi to warn of delays in deliveries that could last into February. Retail partners and restaurants relying on timely shipments are being urged to plan as the company restores normal operations.
Customer data believed to be compromised includes contact details and purchase histories, though Asahi says it is still investigating whether financial information was accessed. The firm has pledged to notify affected individuals and offer support where appropriate.
The incident highlights the growing cyber risk facing consumer brands and critical logistics networks. Analysts say companies across sectors will likely review their defenses in light of the attack, as customers demand both reliable service and strong protection of their personal information.
