COMPANY CALLS INCIDENT “UNACCEPTABLE” AS VIDEO SPARKS WIDESPREAD OUTRAGE ON SOCIAL MEDIA
Cinnabon fired a Wisconsin employee after a viral video captured her shouting racist insults at customers, prompting a corporate investigation and public statement.
Cinnabon has dismissed an employee at one of its Wisconsin locations after a viral video showed the worker yelling racist insults at customers during what witnesses described as a heated confrontation. The footage circulated widely across X, TikTok and Facebook, drawing immediate backlash and prompting the company to respond publicly.
In a statement, Cinnabon said the employee’s behavior “does not reflect our values and will not be tolerated,” confirming her termination following an internal review. Company officials also stated that they have reached out to the affected customers and are cooperating with mall management to ensure a safe environment.
According to witnesses, the incident began as a verbal dispute before escalating, with the employee’s comments captured clearly on video by bystanders. The clip shows customers expressing shock as the worker continues shouting insults.
Local authorities were not called to the scene, and no arrests were reported. However, civil-rights advocates in the community have urged the mall and Cinnabon to strengthen workplace training around harassment and discrimination.
The viral video has reignited broader conversations about customer-service behavior, racism in public spaces and how companies should handle misconduct caught on camera. Cinnabon emphasized it is reviewing staff training protocols to prevent similar incidents.
The company said it considers the matter “resolved internally,” though the video continues to generate significant online discussion.
