Executives emphasize that theatrical releases remain a core part of Warner Bros.’ value and long-term strategy.
Netflix’s CEOs said Warner Bros. movies will continue to debut in theaters, reaffirming the studio’s commitment to the big-screen experience even as streaming remains a major focus.
Netflix’s CEOs said they intend to keep Warner Bros. films premiering in theaters, reiterating that theatrical distribution remains an essential part of the studio’s business and creative legacy. The comments come amid ongoing industry debate over the balance between streaming and traditional movie releases.
“Theatrical is an important part of [the Warner Bros.] business and legacy, and we don’t want to change what makes Warner Bros. so valuable,” the executives said, emphasizing that the company does not plan to disrupt existing release strategies.
They added that even if a potential deal had occurred earlier, major titles would still have debuted on the big screen. According to the executives, films such as Minecraft and Superman would have followed traditional theatrical releases rather than moving directly to streaming.
The remarks aim to reassure filmmakers, theater operators, and audiences concerned about the future of cinemas as streaming platforms continue to expand their influence. Hollywood studios have faced pressure to adapt release windows following pandemic-era shifts.
Industry analysts note that theatrical releases remain a major driver of revenue, marketing momentum, and franchise building, particularly for large-scale blockbusters. Streaming, they say, often benefits from the visibility and prestige generated by theatrical runs.
Netflix’s leadership said the company plans to preserve Warner Bros.’ established model, signaling that the big-screen experience will remain a priority alongside streaming distribution.
