FEATURE SHOWCASES USERS’ TOP ARTISTS, MOST-PLAYED SONGS AND LISTENING HABITS IN A COMPETITIVE MOVE AGAINST SPOTIFY WRAPPED
Amazon Music has launched Delivered 2025, a festival-themed year-end recap designed to rival Spotify Wrapped by offering users personalized insights into their listening habits.
Amazon Music is rolling out Delivered 2025, a new personalized year-end recap built to compete directly with Spotify Wrapped. The feature uses the visual language of a music festival — lineup posters, digital wristbands, stage art, and ticket-style graphics — to celebrate users’ top artists, songs, albums and listening moods.
According to Amazon, Delivered 2025 gives listeners a deeper look into their musical patterns, including “main-stage artists” (most streamed), “surprise acts” (unexpected repeat listens), and “after-hours tracks” (late-night favorites). The recap also highlights long-term trends such as genre shifts, discovery streaks and notable moments throughout the year.
The new format reflects Amazon Music’s push to create a culturally recognizable year-end moment, something Spotify Wrapped has dominated for years. Analysts note that Amazon’s festival-themed approach may resonate with younger audiences who gravitate toward immersive visual experiences and community-driven sharing trends.
Amazon says users can also download shareable recap cards tailored for Instagram, TikTok, X and Facebook, featuring colorful festival aesthetics. The platform is integrating artists more deeply as well, allowing musicians to generate their own “Delivered 2025” thank-you messages for fans.
Industry observers say the launch signals Amazon’s intent to compete more aggressively in music-streaming engagement, especially during the December rush when platforms fight for cultural visibility. Delivered 2025 is now available on iOS, Android and desktop.
The release continues a broader trend of tech companies gamifying personal data into emotionally driven, shareable end-of-year summaries — now a must-have feature in the streaming world.
