The move signals Instagram’s push beyond mobile devices and into home entertainment.
Instagram is expanding to television platforms, enabling users to watch Reels on their TVs, according to information shared by the company. The update reflects a broader strategy to grow video consumption across devices.
Instagram is being added to television platforms, allowing users to watch Instagram Reels directly on their TVs, according to platform updates. The feature marks a notable expansion for the social media app, which has traditionally focused on mobile-first experiences.
The rollout is expected to integrate Instagram into select smart TVs and streaming devices, though the company has not publicly detailed which manufacturers or operating systems will be supported at launch. Officials said the experience will prioritize passive viewing rather than content creation.
Industry analysts say the move reflects Instagram’s continued emphasis on video, particularly short-form content designed to compete with platforms like TikTok and YouTube Shorts. Viewing Reels on larger screens could increase engagement time and reach new audiences.
The shift also aligns with broader trends in digital media, as social platforms increasingly blur the lines between mobile apps and traditional television entertainment. Several platforms have already introduced TV-based versions of their apps.
Instagram has not said whether advertising formats or monetization features will change as a result of the TV rollout. Any such updates would likely be announced separately.
The feature is expected to roll out gradually. Instagram said additional details will be shared as availability expands across regions and devices.
