The feature highlights personal ride patterns and food ordering habits using in-app data.
Uber has rolled out a new “Wrapped”-style feature that gives users a personalized summary of their rides and Uber Eats orders over the past year, according to the company.
Uber has launched a new year-in-review feature that provides users with a personalized breakdown of their activity across rides and food delivery, the company said. The feature compiles data from users’ ride history and Uber Eats orders into a shareable summary.
According to Uber, the experience highlights trends such as the number of trips taken, favorite destinations, most-ordered foods, and ordering frequency. The summaries are designed to offer insights rather than detailed transaction records.
The rollout mirrors similar “Wrapped”-style features popularized by music and streaming platforms, which use annual data recaps to boost user engagement. Industry analysts say such features often increase app usage and social sharing.
Uber said the summaries are generated using existing account data and are accessible directly within the app. The company did not announce changes to its data collection practices tied specifically to the feature.
Privacy experts note that year-in-review products rely on aggregated user data and typically present anonymized insights rather than raw personal information. Users can manage data preferences through their account settings.
The feature is expected to roll out gradually across regions. Uber said availability may vary by market and user account type as the update expands.
