The acquisition gives Sony significant control over one of the most recognizable franchises in pop culture.
Sony has reached a $450 million deal to take control of the Peanuts franchise, home to iconic characters such as Snoopy and Charlie Brown, according to people familiar with the agreement.
Sony has secured control of the Peanuts franchise in a deal valued at approximately $450 million, according to people familiar with the transaction. The agreement gives Sony expanded authority over one of the most enduring and globally recognized brands in entertainment.
The Peanuts franchise, created by cartoonist Charles M. Schulz, includes characters such as Snoopy, Charlie Brown, Lucy, and Linus. The brand has remained culturally relevant for decades through television specials, films, merchandise, and licensing.
Industry analysts say the deal strengthens Sony’s strategy of investing in established intellectual property with multigenerational appeal. Control over Peanuts opens opportunities across film, television, streaming, consumer products, and digital platforms.
Sony has not publicly detailed its creative or commercial plans for the franchise. However, executives have previously emphasized leveraging legacy brands while preserving their core identity.
The Peanuts brand has historically been managed with a careful balance between commercialization and respect for Schulz’s original vision. Observers say future projects will likely be closely watched by longtime fans.
The transaction reflects broader trends in the entertainment industry, where major studios increasingly compete for well-known IP amid intensifying streaming and content competition.
